Episode 35

Published on:

10th May 2023

Ambient Media

The battle for engagement has long been a losing battle. The arrival of AI, and the prospect of limitless synthetic content, means media companies on the hunt for engagement are bringing a butter knife to a gun fight. Perhaps it’s time to consider ambient media, the humbler request for people’s partial attention but done in such a way as to establish durable human connection.

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About the Podcast

People vs Algorithms
A podcast for curious media minds.
Uncovering patterns of change in media, culture, and technology, each week media veterans Brian Morrissey, Alex Schleifer and Troy Young break down stuff that matters.
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